Led end-to-end design across TD's onboarding funnel, reducing journey friction and helping drive its highest completion and customer-profile creation rates in four years.
A 51-participant study comparing form and conversational shopping that reshaped the product direction around how people actually evaluate and trust recommendations.
Built an agentic image archive that helps you organize, curate, and manage thousands of visual references. It interprets each image through four specialized lenses, turning scattered inspiration into a connected, navigable visual library.
Built a computer-vision triage tool that helps cities prioritize road repairs by ranking defects by the cost of leaving them unresolved. Built in three days, it won first place.
Product DesignUnder constructionBuilding a Startup
Case Study2026Building a startup from the ground up: strategy, front-end, back-end, and the client conversations in between, scaling a business to meet real demand.
Building a Startup
Case Study
Building a startup from the ground up: strategy, front-end, back-end, and the client conversations in between, scaling a business to meet real demand.
